Kangana Ranaut has clarified her criticism of Kriti Sanon’s controversial Raksha Bandhan advertisement, saying the actress’s bralette was only a very small part of the issue. Kangana argued that the bigger problem was the lack of traditional elements that she believes represent the cultural essence of Raksha Bandhan.
What Happened With Kriti Sanon’s Rakhi Ad?
Kriti Sanon appeared in a Raksha Bandhan campaign for jewellery brand GIVA, wearing a modern Indo-Western outfit while celebrating the festival.
The advertisement quickly attracted attention on social media, with viewers divided over its styling and the way Raksha Bandhan was presented.
Kangana Ranaut Criticises the Campaign
Kangana Ranaut initially criticised the advertisement and questioned the decision to use a modern fashion-focused presentation for a festival traditionally associated with family celebrations and rituals.
Her comments sparked a wider online debate about culture, fashion and the way Indian festivals are represented in modern advertising.
Kriti Sanon Defends Her Look as GIVA Withdraws the Ad
Kriti Sanon responded to the criticism surrounding the campaign, defending her choice of clothing and the concept behind the advertisement. She argued that festivals are about emotions, relationships and the meaning behind traditions rather than simply what a woman chooses to wear.
As the controversy continued to grow online, GIVA eventually removed the Raksha Bandhan advertisement from its platforms and issued an apology. The brand said it respects Indian culture, traditions and festivals and acknowledged the concerns raised by viewers.
Rahul Gandhi Enters the Debate
The controversy grew further when Rahul Gandhi came out in support of Kriti Sanon and questioned the criticism surrounding her outfit.
His comments added a political dimension to what had initially been a Bollywood and advertising controversy, bringing even more attention to the campaign online.
‘There Is No Sign of Halwa-Puri’
Kangana has now clarified that the bralette was not the main reason behind her criticism.
She pointed to what she described as the absence of traditional Raksha Bandhan elements, asking where the parents, home, halwa-puri, tilak, akshat, incense and lamp were in the advertisement.
According to Kangana, these familiar details are important because they help communicate the cultural and emotional meaning of the festival.
Kangana Says the Bralette Was Only a Small Part
Kangana further explained that the outfit itself represented only a small part of her objection to the campaign.
Her latest comments have shifted the discussion from Kriti Sanon’s clothing to a broader question about whether advertisements celebrating Indian festivals should include more traditional cultural elements.
The Internet Remains Divided
The controversy has divided social media users. While some people agree with Kangana’s argument that the advertisement lacked traditional representation, others believe Kriti should be free to wear modern clothing while celebrating a festival.
With Kangana’s latest clarification going viral, the Kriti Sanon-GIVA Raksha Bandhan advertisement controversy continues to fuel debate across Bollywood and social media.
